Sellers
Sell
smarter.
Your listing gets one launch. The first fourteen days generate more attention than the next ninety combined. Everything I do before we go live is designed to make sure that window is not wasted.
Home valuation
What's my
home worth?
Tell me about the property and I will run a real comparative market analysis — actual comparable sales, current competing inventory, and what your specific submarket is doing right now.
Not an automated estimate. Those are built on public records and averages, and they do not know that your kitchen was redone in 2023 or that the house behind you backs to a road.
The listing plan
Nine steps. In order.
Every time.
Pricing strategy
Comparable sales, active competition, absorption rate and the pricing bands buyers actually search in. Price is positioning — a home priced $5,000 above a search break is invisible to a whole segment of the market.
Preparation walkthrough
Room by room, with a written list separated into what pays for itself, what is optional, and what is not worth doing. Most sellers over-invest in the wrong rooms.
Staging guidance
Sometimes full staging, more often editing what is already there. The goal is not to make the house look like a catalogue. It is to make the space read clearly in a photograph and in person.
Professional media
Photography, video, floor plan, and drone where the property or the lot warrants it. This is the first showing for ninety-something percent of buyers and it is not the place to economise.
Pre-launch positioning
The listing goes into the market with everything finished — copy, media, disclosures, showing instructions. No live edits in week one.
Coordinated launch
Timed release across MLS, syndication, social and my database, designed to concentrate showings and generate offer competition rather than spread it thin.
Open houses that work
Broker preview where it makes sense, public open where the traffic justifies it. Every visitor gets followed up, not just the ones who left an email.
Offer evaluation
Highest price is not always the best offer. Financing type, appraisal exposure, contingency structure, closing timeline, and the strength of the other agent all matter to whether the deal closes.
Negotiation and closing
Inspection response, appraisal management, and a timeline I chase daily. The objective is to get to the closing table on the terms we agreed, without erosion.
Net proceeds
Sale price is the headline.
Net is the number that
buys your next house.
Run your net at three price points before you list — ambitious, realistic, and walk-away. Then you are negotiating from arithmetic instead of emotion.